Posts From: April 2020

FanDuel sign jersey partnership with New York Liberty

The New York Liberty and FanDuel Group have announced a partnership designating FanDuel as an “Official Partner” of the New York Liberty. The deal, which marks the Liberty’s first marquee...

Marketing
BetVictor pull sponsorship deal with the Northern Premier League

THE Northern Premier League are searching for a new sponsor, after BetVictor pulled out of the deal. BetVictor served notice on the Isthmian League, the Northern Premier League and the...

Marketing
32Red launches final ad campaign ‘Know Your Limits’ with Wayne Rooney

Kindred Group brand 32Red has releasesd a unique and final episode of its ‘Know Your Limits’ campaign, featuring Wayne Rooney, Carl Frampton Paddy Brennan. A fantastic way to highlight the...

Marketing
The Drone Racing League partners with FanDuel

The Drone Racing League (DRL), the global, professional drone racing circuit, and FanDuel today announced a fantasy partnership for the 2020 DRL SIM Tryouts Finals, the world’s only player-to-pilot esports...

Marketing
PointsBet chosen as LaLiga North America’s first betting partner

PointsBet Holdings has announced its subsidiary, PointsBet USA, has been appointed as the official betting partner of LaLiga North America. Under the multi-year agreement, PointsBet will gain exposure to LaLiga’s...

Marketing
Paddy Brennan appears in new video from 32Red’s “Know Your Limits” Campaign

32Red have launched the third in its series of videos titled ‘Know Your Limits’ – with Cheltenham Gold Cup winner Paddy Brennan discussing the highs and lows of his career...

Marketing
American Gaming Association Launches Responsible Ad Campaign

Fans in legal sports betting states will see in-arena responsibility messaging due to the American Gaming Association’s (AGA) new public service campaign designed to educate fans and consumers about responsible...

Marketing
Ladbrokes unveils ‘Where the Nation Plays’ advertising campaign

‘Where the Nation Plays’, is a new series of three TV adverts, which epitomise Ladbrokes’ brand proposition and the way it resonates with the UK. Whether it’s the person placing...

Marketing
Gala Bingo’s debuts Ad campaign directed by duo Fatal Farm

Gala Bingo has debuted its Bingo Like a Boss campaign, unveiling a new leading lady, Gloria, a gloriously sassy woman who slays life whilst casually playing bingo. The first of...

Marketing
Scottish FA to cut ties with William Hill

The Scottish Football Association are stepping up their search for a new Scottish Cup sponsor after William Hill confirmed it was ending a nine-year sponsorship. The bookmaker’s partnership with the...

Marketing