Posts From: June 2021

Unibet teams up with NASCAR-team Stewart-Haas Racing

Unibet collaborates with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in motorsports. This is Unibet’s first US partnership...

Marketing
MansionBet extend Bristol City partnership

MansionBet will retain its position as the club’s Principal Partner and front of shirt sponsor for the 2021/22 campaign.  The online sports betting operator first teamed up with the Robins...

Marketing
FDJ sponsor women’s Tour de France

FDJ will be a Major Partner of the “Tour de France Women with Zwift” for three editions, from 2022, alongside Amaury Sport Organization (ASO).  This competition, the first edition of...

Marketing
Dafabet named official partner of Brazil’s Palmeiras

Palmeiras and Dafabet have signed a sponsorship contract until the end of this year. With this, Dafabet becomes the first official partner of this segment in the history of Verdão....

Marketing
Paddy Power moves into prime time TV with The VAR Room sitcom

Paddy Power has announced it is releasing a new football-themed sitcom which will be broadcasted on terrestrial TV and streaming services. The VAR Room, a four-part series, takes a tongue-in-cheek...

Marketing
Action Network strikes MLB partnership

The Action Network, part of sports betting media group Better Collective, and Major League Baseball has announced a multi-platform content partnership. As part of this content integration, Action Network will...

Marketing
Norwich City terminate sponsorship deal with BK8 Sports

Norwich City have announced the mutual termination of the club’s commercial partnership with BK8. The club and BK8 have taken on board feedback from its supporters and partners, and after...

Marketing
BoyleSports signs Natalie Sawyer as media lead for Euro 2020

BoyleSports have signed up highly regarded sports presenter Natalie Sawyer as one of their ambassadors for the Euro 2020 finals starting this week. One of Brentford FC’s most famous followers,...

Marketing
Norwich City sign BK8 Sports as new principal club partner

Norwich City has announce BK8 Sports as the club’s new principal partner for the 2021-22 season. As part of the agreement, a bespoke colourway of the BK8 logo will feature...

Marketing
NHL expands presence in Baltics with OlyBet partnership

Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) announced a new partnership naming flagship betting brand OlyBet the Official Sports Betting Partner of the NHL in the Baltic...

Marketing