Posts From: September 2021

Parimatch secures new Premier League sponsorship deals

Parimatch, an international tech, and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa, Brighton & Hove Albion, and Southampton FC. The company signed agreements...

Marketing
bwin signs multi-year UEFA partnership

bwin has signed a ground-breaking partnership with UEFA to become an Official Partner of both the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next...

Marketing
Betway unveil new TV ad campaign in Germany

Betway is launching a new local campaign in Germany. At the heart of the film is “Evolution of Instinct”, which takes viewers on a cinematic time travel through the history...

Marketing
WynnBET recruits Ben Affleck for sports betting ad campaign

WynnBET has launched its dynamic advertising campaign starring Ben Affleck, Shaquille O’Neal and Melvin Gregg. The commercial spots, directed by Affleck, detail Affleck and Gregg’s journey to the sportsbook at Wynn Las Vegas where...

Marketing
Betclic signs French Football Federation partnership

Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year. Betclic, who take over the sponsorship from PMU, will...

Marketing
NFL adds four US sportsbooks as official partners

The National Football League has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to become Approved Sportsbook Operators for the 2021 NFL season. These agreements make all four operators...

Marketing
Wolves extend sponsorship with BoyleSports

Wolves have extended their existing sponsorship deal with BoyleSports, who will remain the club’s official Molineux betting partner for the 2021/22 Premier League season. Following a successful year in partnership,...

Marketing
theScore named official gaming partner of Golf Canada

theScore has entered into a multiyear agreement with Golf Canada to become its Official Gaming Partner. The exclusive partnership makes theScore Bet the first ever gaming partner for Golf Canada...

Marketing
Caesars Entertainment partners with The Fiesta Bowl

The Fiesta Bowl Organization has joined forces with Caesars Entertainment in a first-of-its-kind sports betting and fantasy gaming partnership for a college football Bowl game. The multi-faceted alliance focuses on...

Marketing
Unibet And 32Red sponsor The National League

The National League have announced 32Red and Unibet as the Official Betting Partners of the Vanarama National League. A two-year partnership has been agreed with parent company Kindred Group, covering...

Marketing