Posts From: March 2021

Borussia Dortmund expands US reach with BetMGM

BetMGM will become the exclusive Regional U.S. Partner of Borussia Dortmund, the popular German champion soccer club. The partnership features cross-marketing opportunities as well as fan-focused assets such as social media...

Marketing
WynnBet strike partnership with Detroit Pistons

WynnBET is now a proud partner of the Detroit Pistons. As part of the multi-year deal, several new co-branded marketing efforts will be introduced that enhance the fan experience, providing...

Marketing
Ladbrokes launch new campaign featuring Mark Wahlberg

Australians are about to see even more of Mark Wahlberg on their screens. The Hollywood icon will be unveiled as the face of Ladbrokes’ new brand campaign. Wahlberg the star...

Marketing
Topgolf and BetMGM strike betting partnership

BetMGM and Topgolf Entertainment Group have announced a new partnership centered around an integrated sports betting and entertainment experience. The two companies will collaborate on marketing and promotional offers through the...

Marketing
Magnus Carlsen joins Kindred for Online Chess Championship

Kindred Group is sending a team to the very first FIDE Online World Corporate Chess Campionship. The team of four includes Kindred employees as well as the World Champion and...

Marketing
Codere signs Mexican football sponsorship

Codere has signed a sponsorship agreement with the Monterrey Rayados Football Club, of Mexico’s Liga MX, for the next four seasons. The company will reach the category of main sponsor...

Marketing
Werder Bremen seals 188BET sponsorship deal

SV Werder Bremen have announced a new partnership with online bookmaker 188BET for the Asian market. The relationship will see 188BET’s famous logo appear on the club‘s match shirt sleeves from...

Marketing
Esports Entertainment partners with Baltimore Ravens

Esports Entertainment Group signed a multi-year partnership with the Baltimore Ravens to be the NFL franchise’s esports tournament provider. As part of the multi-year agreement, the Company will operate bi-annual...

Marketing
PointsBet and NHL team up for multi-year partnership

PointsBet and the National Hockey League (NHL) have announced a new multiyear strategic partnership, naming PointsBet an Official Sports Betting Partner of the NHL.  “As the sports betting landscape evolves...

Marketing
AS Roma and AYX agree ASIA partnership

Roma have signed an agreement with AYX, Asia’s leading sports data and entertainment company. AYX’s branding will feature across Asian channels during the club’s home games, courtesy of the LED...

Marketing