BoyleSports have signed up highly regarded sports presenter Natalie Sawyer as one of their ambassadors for the Euro 2020 finals starting this week. One of Brentford FC’s most famous followers,...
Norwich City has announce BK8 Sports as the club’s new principal partner for the 2021-22 season. As part of the agreement, a bespoke colourway of the BK8 logo will feature...
Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) announced a new partnership naming flagship betting brand OlyBet the Official Sports Betting Partner of the NHL in the Baltic...
Betsson has signed an agreement with the South American Football Confederation, CONMEBOL, to be the official regional sponsor of CONMEBOL Copa América 2021. During 2020-2021, Betsson Group has been expanding...
BetMGM has announced the signing of Wayne Gretzky, former National Hockey League (NHL) legend and four-time Stanley Cup champion, to a multi-year deal as a brand ambassador. Gretzky, hockey’s most iconic superstar, will...
Peter Crouch is back staring in the latest Paddy Power TV advert, which sees the former England striker show off his German skills and get called a ‘beanpole’ by an unhappy football...
Ladbrokes has launched its Euro 2020 campaign to the beat of hundreds of live drummers. The campaign will roll out throughout the tournament, agency Neverland created the 60 second TV commercial to...
Svenska Spel and the Swedish Football Association strengthen the collaboration to continue developing the Swedish Cup for both men and women. The Swedish Cup involves most of Swedish football and...
PointsBet and the Women’s National Basketball Association (WNBA) announced a new partnership making PointsBet an Authorized Gaming Operator of the WNBA. The relationship adds to PointsBet’s impressive list of partners...
Betsson has signed a main sponsorship agreement with the Norwegian Toppserie club, Avaldsnes IL. The sponsorship is another step in Betsson’s commitment to diversity and gender equality in sports. Betsson...