Posts From: May 2021

Memphis Grizzlies and WynnBET agree multi-year partnership

The Memphis Grizzlies and WynnBET have announced the details of their multi-year marketing partnership, the team’s second since legalized sports betting launched in Tennessee last year. The Grizzlies WynnBET partnership will heavily...

Marketing
Foxy Bingo ramps up TV marketing campaign

Foxy Bingo has launched the first in a new range of TV adverts, which will run across prime time national and regional TV slots for six months. The series of...

Marketing
Forest Green Rovers call for gambling sponsorship ban

Forest Green Rovers is backing a national campaign to end all gambling advertising and sponsorship in football. The “Big Step” campaign is part of the charity Gambling With Lives –...

Marketing
Rangers strike 32Red shirt sponsorship extension

The latest agreement with the Kindred Group represents the largest sponsor agreement in the club’s 150-year history and will see 32Red continue to sponsor the home and away shirt. The new multi-year partnership means that 32Red and Rangers will become one of the longest...

Marketing
BtoBet agrees sponsorship deal with FK Rabotnicki

Leading sportsbook platform provider BtoBet has entered into a sponsorship agreement with top tier North Macedonian football side, FK Rabotnicki. Through this multi-year partnership, BtoBet, part of Aspire Global, will...

Marketing
BetRivers named official sports betting partner of Indy Eleven

Indy Eleven is proud to introduce BetRivers as the club’s “Official Sports Betting Partner” in conjunction with a multi-year partnership agreement. Through the partnership, BetRivers has become the third “Pillar...

Marketing
PointsBet signs sponsorship of TPC golf tournament

PointsBet has signed a multiyear, exclusive partnership with the Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes, designating PointsBet the “Official Sports Betting Partner” of the tournament. In becoming...

Marketing
DraftKings teams up with Professional Fighters League

The Professional Fighters League has signed a new, multi-year partnership that designates DraftKings as the “Official Sportsbook and Daily Fantasy Partner of the PFL.” The multi-faceted partnership will give MMA,...

Marketing
NFL strikes $1bn sponsorship deal with sportsbooks

The National Football League signed its first-ever U.S. sportsbook partnerships as Caesars Entertainment, DraftKings and FanDuel have reached agreements to become Official Sports Betting Partners of the NFL. As part...

Marketing
PokerStars launches “Epic Downtime” UK marketing campaign

PokerStars brand refresh launched this week with a new TV advert supported by a multi-channel marketing campaign. The newly launched PokerStars brand includes three products PokerStars, the recently rebranded PokerStars...

Marketing