BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including primary sponsorship for select races during the 2021 NASCAR Cup Series, and the...
Betfred Sports has signed the all-time Denver Broncos receiving leader, Rod Smith, to an exclusive marketing agreement which will make the three-time all-star, two-time American Football champion and Ring of...
FanDuel Group and the Washington Football Team announced the first-ever market access partnership between a National Football League team and an online sports gaming platform in the U.S. Under the...
Sven Kramer strengthens the team of sports ambassadors of the Dutch Lottery in the run-up to the 2022 Olympic Games in Beijing. Through the collaboration with the four-time Olympic Champion,...
Former NBA star Shaquille O’Neal has joined PointsBet as a brand ambassador. Shaquille O’Neal is considered one of the greatest basketball players of all time, having played for 19 years across...
BetRivers.com has become an official betting partner of the Detroit Pistons by entering into a multi-year partnership with the three-time NBA Championship winning team. The partnership includes a unique and exciting free...
BetMGM has hired Hockey Hall of Fame member and three-time Stanley Cup champion Chris Chelios to a multi-year deal as a celebrity brand ambassador. BetMGM will partner with the Detroit...
The New Jersey Devils and Prudential Center have signed a multi-year sponsorship deal with PlayUp. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s...
Foxy Bingo will launch a year-long TV sponsorship deal of the popular dating show, First Dates, from January 2021. Running throughout the year on both Channel 4 and E4, the campaign...
The Detroit Red Wings have entered into a strategic multi-year partnership with PointsBet, a premier global sportsbook operator and provider of a market-leading sports wagering app. The partnership, designed to...
