Posts From: September 2019

Kindred Group increases responsible gambling strategy

Kindred Group, through its 32Red and Unibet brands, is today delighted to announce the extension of its responsible gambling strategy through its football clubs in the UK. The initiative will...

Marketing
Leading football journalist guillem balague signs for gentingbet

GentingBet the digital brand for global casino giant Genting, has announced respected football author and journalist Guillem Balague as their new football Ambassador for the 2019/20 season. With more than...

Marketing
Unibet and New Jersey Devils strike partnership

Unibet has announced it has inked a significant, multi-year sponsorship deal with the NHL’s New Jersey Devils. To amplify the partnership, Hockey Hall of Famer Martin Brodeur – who spent...

Marketing
the Football Supporters Association team up with GambleAware

A new survey carried out by the Football Supporters Association (FSA) in conjunction with GambleAware’s safer gambling ‘Bet Regret’ campaign has found that football clubs have to do much more...

Marketing
AS Monaco signs Official Betting Partner deal with BetCity

AS Monaco have named Russian-based BetCity as their official regional betting partner for the 2019/20 season. AS Monaco continues its strategic development and strengthens its presence on the international arena....

Marketing
10bet sign Didier Drogba as global brand ambassador

10bet is one of the world’s fastest-growing online sports betting brands and has just announced a two-year partnership with football superstar Didier Drogba to become its new Global Brand Ambassador....

Marketing
Betsson sign new sponsorship agreement with SHL

Betsson, who last year became the main sponsor of SHL (Svenska Hockey League), now chooses to sign a new big deal with the league.  The agreement is for three years  and...

Marketing
TAB launches ‘Long May We Play’ brand platform in first work from M&C Saatchi

M&C Saatchi has launched ‘Long May We Play’, an all-new brand platform for TAB. Underpinned by an extensive strategic development process, including internal and external stakeholder interviews, ‘Long May We...

Marketing
Ladbrokes names new ambassador team

Ladbrokes have announced a new look line-up of ambassadors who will bring an unprecedented level of sporting insight and help take the fastest growing sports betting brand to another level....

Marketing
Huddersfield Town fined £50000 over Paddy Power kit stunt

Huddersfield Town have been fined £50,000 by the Football Association after a pre-season kit sponsorship stunt backfired. Fans were left bemused and angry when Huddersfield, relegated from the Premier League...

Marketing