Posts From: July 2021

Fun88 recruits Daren Sammy as new brand ambassador

West Indian cricket legend Daren Sammy is to become Fun88’s new brand ambassador, having signed a multi-year deal with the brand. Fun88, one of the most renowned and respected online sportsbooks and...

Marketing
PointsBet partners with NFL legend Drew Brees

PointsBet has signed NFL all-time great and future Hall of Famer Drew Brees has officially joined the PointsBet team.  Brees, who this season is transitioning from signal caller to a broadcasting career...

Marketing
DraftKings sponsor Nathan’s Famous International Hot Dog Eating Contest

DraftKings will be an official sponsor of the 2021 Nathan’s Famous Fourth of July International Hot Dog Eating Contest. While this annual American holiday tradition was held for decades at...

Marketing
Bally’s agrees title sponsorship of Phoenix Mercury Basketball

Bally’s and Phoenix Mercury Basketball, a 25-year member of the Women’s National Basketball Association, have announced entry into a significant, purpose-driven team sponsorship and sports betting partnership. This groundbreaking agreement...

Marketing
Betano nets Sporting Lisbon shirt sponsorship

Sporting Clube de Portugal will kick off the 2021/22 season with a new Premium Sponsor, thanks to an agreement reached with Betano. The two-year partnership has the option to renew...

Marketing
Aston Villa score partnership with OB Sports

Aston Villa has signed OB Sports as a new Principal Partner and new Exclusive Official Sleeve Partner. The OB Sports brand logo will exclusively feature on the sleeve of Villa’s...

Marketing
Betway sponsor Nordea Open tennis tournament

Betway and the Nordea Open are proud to announce a new partnership, seeing the bookmaker become the official betting partner for the ATP event. Taking place from July 5 to...

Marketing
Unibet teams up with NASCAR-team Stewart-Haas Racing

Unibet collaborates with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in motorsports. This is Unibet’s first US partnership...

Marketing
MansionBet extend Bristol City partnership

MansionBet will retain its position as the club’s Principal Partner and front of shirt sponsor for the 2021/22 campaign.  The online sports betting operator first teamed up with the Robins...

Marketing
FDJ sponsor women’s Tour de France

FDJ will be a Major Partner of the “Tour de France Women with Zwift” for three editions, from 2022, alongside Amaury Sport Organization (ASO).  This competition, the first edition of...

Marketing