Posts From: July 2020

Betfred unveils new TV advertising campaign

Betfred is launching an advertising campaign for new numbers game, The Nifty Fifty. Created by Zut, the advert takes the viewer back to the 1950’s, with an adapted version of...

Marketing
DraftKings becomes PGA TOUR’s first Official Betting

The PGA TOUR and DraftKings have announced an expansion of their multi-year content and marketing relationship that now designates DraftKings as the first “Official Betting Operator of the PGA TOUR.”...

Marketing
Betfred extends British Masters title sponsorship

Betfred has agreed a new two year extension as title sponsor of the European Tour’s Betfred British Masters following the conclusion of this year’s tournament at Close House. The UK...

Marketing
UD Ibiza and Betsson seal sponsorship deal

UD Ibiza and Betsson have reached a sponsorship agreement. The logo of the Swedish online gaming giant will appear on the sleeve of the light blue shirt next Saturday, when...

Marketing
DraftKings sign sponsorship deal with Premier Lacrosse League

DraftKings strikes new partnership with the Premier Lacrosse League. As part of the deal, DraftKings has received the exclusive designation of Official Sports Betting Partner of the Premier Lacrosse League...

Marketing
Tabcorp partnership brings MLB action and experiences to Australia

Tabcorp has signed a new international partnership with Major League Baseball to bring exclusive MLB programming and experiences to Australian fans in TAB venues and via the TAB app and...

Marketing
KOK Sports become Real Madrid’s new regional sponsor in Asia

For the next three seasons, the two organisations will develop unique content for madridista fans based on the Asian continent. Real Madrid and KOK Sports have signed an agreement that...

Marketing
Spain ban gambling advertising from shirt sponsorships

Gambling companies inside Spanish football stadiums or on shirts will no longer be permitted. The move is one of the details included in a royal decree draft, which was first...

Marketing
Denver Broncos sign partnership with BetMGM

After having previously announced deals with FanDuel and Betfred, The Denver Broncos and BetMGM have entered into a multi-year agreement. As an official sports betting partner of the Broncos, BetMGM and MGM Resorts...

Marketing
FanDuel and Pat McAfee team up for sports media personality partnership

FanDuel Group and Pat McAfee Inc. announced a broader extension of their relationship, designating FanDuel the full category exclusive sports betting, daily fantasy sports, casino, and horse racing provider for...

Marketing