Posts From: September 2020

DraftKings, New York Giants agree to exclusive sports betting deal

The New York Giants and DraftKings have announced an exclusive, multi-year arrangement, making DraftKings the Official Sports Betting, iGaming and Daily Fantasy operator of the team. This multi-faceted arrangement grants...

Marketing
AGA launch responsible marketing code for US sports betting

The American Gaming Association has activated the enforcement process associated with its Responsible Marketing Code for Sports Wagering. The self-regulated, industry-wide program will be overseen by a Code Compliance Review...

Marketing
Fox Bet and the Philadelphia Eagles sign multi-year partnership

As the centerpiece of a new multiyear sponsorship with FOX Bet, an industry leader in the mobile casino, poker, and sportsbook space, the Philadelphia Eagles will unveil a new FOX...

Marketing
Millwall FC announces official partnership renewal with MansionBet

Millwall Football Club and MansionBet will continue as its Official Betting Partners for the 2020/21 season. MansionBet will be looking to bring fans as close to the action as possible, whether...

Marketing
Cricket West Indies extend three-year partnership with Betway

Cricket West Indies has extended their worldwide betting partnership with global sports betting brand, Betway until 2022. The extension will see Betway continue as the Official Betting Partner of CWI,...

Marketing
Paddy Power unveil ‘pundits’ ad campaign

Axed Soccer Saturday stars Phil Thompson, Charlie Nicholas and MattLe Tissier have launched their own rival TV show – as part of a new sitcom series with Paddy Power. After...

Marketing
Parimatch nets sponsorship deal with Leicester City

Parimatch will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. ...

Marketing
GambleAware launches second Bet Regret campaign

GambleAware has launched the second phase of Great Britain’s largest national safer gambling campaign, Bet Regret, which is targeted at an estimated audience of 2.4m men aged 18-34 who gamble...

Marketing
M88 becomes LaLiga’s official betting partner in Asia

LaLiga has signed a new commercial agreement with M88, which sees the brand become the league’s Official Regional Betting Partner through to 2024. For the next four seasons, M88 will...

Marketing
Betcris partners with NFL as league’s official bookmaker in Latin America

The NFL announced Tuesday that it has partnered with Betcris, an online sportsbook based in Costa Rica and one of the most influential bookmakers in the U.S. market. Betcris becomes...

Marketing