Posts From: May 2020

ATG ends sponsorship agreement with Hockeyettan

ATG has terminated the sponsorship and rights agreements with Hockeyettan ice hockey. The agreements were written over three years, but terminated after one year. ATG are fulfilling the sponsorship financially...

Marketing
Gambling firms to halt TV and radio advertising during lockdown

The UK’s largest betting and gaming operators in the regulated sector are set to voluntarily remove all TV and radio gaming advertising during the COVID-19 lockdown. The Betting and Gaming...

Marketing
People’s Postcode Lottery to sponsor ITV’s Emmerdale

People’s Postcode Lottery is to sponsor ITV’s prime-time soap Emmerdale from April in its most high profile prime-time TV marketing campaign ever. The news comes just weeks after People’s Postcode...

Marketing
FanDuel sign jersey partnership with New York Liberty

The New York Liberty and FanDuel Group have announced a partnership designating FanDuel as an “Official Partner” of the New York Liberty. The deal, which marks the Liberty’s first marquee...

Marketing
BetVictor pull sponsorship deal with the Northern Premier League

THE Northern Premier League are searching for a new sponsor, after BetVictor pulled out of the deal. BetVictor served notice on the Isthmian League, the Northern Premier League and the...

Marketing
32Red launches final ad campaign ‘Know Your Limits’ with Wayne Rooney

Kindred Group brand 32Red has releasesd a unique and final episode of its ‘Know Your Limits’ campaign, featuring Wayne Rooney, Carl Frampton Paddy Brennan. A fantastic way to highlight the...

Marketing
The Drone Racing League partners with FanDuel

The Drone Racing League (DRL), the global, professional drone racing circuit, and FanDuel today announced a fantasy partnership for the 2020 DRL SIM Tryouts Finals, the world’s only player-to-pilot esports...

Marketing
PointsBet chosen as LaLiga North America’s first betting partner

PointsBet Holdings has announced its subsidiary, PointsBet USA, has been appointed as the official betting partner of LaLiga North America. Under the multi-year agreement, PointsBet will gain exposure to LaLiga’s...

Marketing
Paddy Brennan appears in new video from 32Red’s “Know Your Limits” Campaign

32Red have launched the third in its series of videos titled ‘Know Your Limits’ – with Cheltenham Gold Cup winner Paddy Brennan discussing the highs and lows of his career...

Marketing
American Gaming Association Launches Responsible Ad Campaign

Fans in legal sports betting states will see in-arena responsibility messaging due to the American Gaming Association’s (AGA) new public service campaign designed to educate fans and consumers about responsible...

Marketing