Posts From: July 2019

DraftKings expands partnership with major league baseball

DraftKings has announced an expanded multi-year deal with Major League Baseball to use league data and logos within its sports wagering products, as real-time betting becomes more popular at sports...

Marketing
DraftKings named ‘Official Daily Fantasy Game’ of the PGA TOUR

The PGA TOUR and DraftKings Inc. announced a new multi-year content and marketing relationship that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.” “We are...

Marketing
Motherwell join forces with Paddy Power for #SaveOurShirt campaign

Scottish Premiership side Motherwell have today announced that they are joining Paddy Power’s Save Our Shirt campaign, by playing in unsponsored kits this season. The campaign pledges to return the sacred...

Marketing
Paddy Power launch the ‘Save Our Shirt’ campaign

Huddersfield and Paddy Power have finally confessed their joint kit was part of a campaign to ‘return shirts to the fans’. The Terriers released their actual kit for next season,...

Marketing
FA contacts Huddersfield over new Paddy Power sponsored kit

Huddersfield Town’s Paddy Power-sponsored kit has caught the attention of the Football Association. The Terriers released their ‘new kit’ on Wednesday, which sees the betting company’s logo splashed across the...

Marketing
FanDuel Named Official Wagering Partners Of Breeders’ Cup

The Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, and FanDuel Group, the parent company of TVG, America’s Horse Racing network and the largest advanced-deposit wagering (ADW) platform...

Marketing
STS becomes the official sponsor of Zagłębie Lubin

STS has signed a sponsorship agreement with Zagłębie Lubin. STS will be the official sponsor and the official betting partner of the club, and its logo will appear on sleeves...

Marketing
Dream11 becomes the official fantasy game partner for the ECL

Dream11 has announced its exclusive partnership with the European Cricket League (ECL), the new Champions League of European Cricket. Dream11 will be the ‘Official Fantasy Game’ of the tournament. The...

Marketing
Chelsea FC teams up with 1XBET

Chelsea Football Club has introduced 1XBET as official Betting Partner for the next three seasons. Founded in 2007, 1XBET is one of the leading online betting companies in Asia, Africa...

Marketing
Huddersfield Town strike new sponsorship deal with Paddy Power

Paddy Power are Huddersfield Town’s new shirt sponsors for the 2019-20 season. The gambling and entertainment brand has a huge profile across the world, with an audience of well over...

Marketing