AC Sparta Praha and Betano, Kaizen Gaming’s premium online betting and gaming brand, have officially extended their partnership for an additional three years. Betano has been AC Sparta Praha’s Principal Partner since 2023...
Gala is bringing its latest brand platform, The Joy Effect, to the streets of the UK with a new experiential activation inspired by the small, unexpected moments that brighten people’s...
Tottenham Hotspur Football Club and Kaizen Gaming, owner of the premium online sports betting and gaming brand Betano, has announced a new three-year strategic partnership. As part of the agreement, Betano becomes the...
BetMGM today launches its new brand platform, “The Real Deal”, a major integrated campaign created by RCP designed to highlight the brand’s unique position as the only online casino backed...
Footballco has announced Kalshi as the Official Prediction Market Sponsor of House of GOAL, the 16-day soccer culture festival running July 3–19, 2026 at Industry City in Brooklyn. The partnership...
Everton Football Club can confirm Stake will become the Club’s new Official Sleeve Partner from the start of the 2026/27 season as part of a multi-year agreement. The groundbreaking agreement...
BOYLE Sports has today announced it will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, with the brand’s logo featuring on the Club’s Men’s and Women’s team home, away and...
PrizePicks, the leading sports entertainment operator in North America, today announced a new partnership with the Atlanta Hawks of the National Basketball Association (NBA) and State Farm Arena. As part...
Germany’s Bundesliga has signed with the prediction-market business Polymarket in a multi-year deal that runs from the 2026-27 season. The agreement makes Polymarket the league’s official prediction market partner, letting...
Domestic Football in Northern Ireland has secured its most lucrative commercial agreement to date, with BOYLE Sports announcing a landmark three-year title partnership with the Northern Ireland Football League. The...
