Posts From: October 2025

Betsson scores Iraklis FC sponsorship

Betsson proudly announces its new partnership with Iraklis FC, becoming the club’s Official Sponsor. Following the success of the Betsson Greek Cup and the sponsorship of OFI Crete, this collaboration further strengthens Betsson’s...

Marketing
BETBY debuts latest ad campaign “Leaders Choose Leaders”

BETBY, a top-tier sportsbook supplier, has unveiled the second chapter of its global campaign featuring world chess champion Magnus Carlsen, reinforcing the message that in every field, from chess to...

Marketing
Ladbrokes sign Ben Jones as new Jump jockey ambassador

Ladbrokes have announced Ben Jones as their new ambassador with this year’s Jump season getting underway. The bookies, who already have leading trainer, Dan Skelton, on their books, have added...

Marketing
Betsson sponsors Peruvian women’s volleyball league

The 2025/2026 season of the Betsson Peruvian Volleyball League will take place from 25 October 2025 to 3 May 2026, marking the beginning of an exciting new chapter for Peruvian...

Marketing
Danny Dyer, Gemma Collins and Coleen Rooney bring charm to Paddy Power

Andrew Gaynord directs surreal scenarios, sequins, sass and scene-stealing cameos from Gemma Collins and Coleen Rooney in Paddy Power’s casino dreamland campaign created with BBH. Paddy Power Games has launched...

Marketing
NHL signs licensing deals with Kalshi and Polymarket 

The National Hockey League (NHL) has announced new landmark multiyear U.S. agreements with Polymarket and Kalshi, naming both Kalshi and Polymarket official prediction market partners of the NHL. The opportunity...

Marketing
Betano scores official sponsorship of CONMEBOL Liga de Naciones Femenina

Betano, Kaizen Gaming’s premium sports betting and online gaming brand, will be the Official Sponsor of CONMEBOL Liga de Naciones Femenina. Taking place between October 24, 2025, and June 9,...

Marketing
PrizePicks teams up with basketball legends for new social driven brand campaign

PrizePicks, the leading sports entertainment operator in North America, is tipping off basketball season with a new commercial series pairing Hall of Famers Allen Iverson and Candace Parker with comedic actors Sam Richardson and Drew “Druski” Desbordes....

Marketing
BetMGM renews partnership with Pittsburgh Steelers

BetMGM, a leading sports betting and iGaming operator, is extending its partnership with the Pittsburgh Steelers through the 2029 season, designating BetMGM as an Official Sports Betting, Online Casino and...

Marketing
BOYLE Sports unveiled as main sponsor of London Lions

BOYLE Sports and London Lions have announced a new partnership which sees the bookmaker appear on the front of the team’s uniforms. London Lions’ home court, the Copper Box Arena,...

Marketing