AKQA has launched the “The Game in Your Hands” campaign for Superbet, a commercial brand of Super Technologies, a global entertainment technology company. The initiative plays a crucial role in...
Betsson has become the Official Sports Betting Partner of the Davis Cup, the International Tennis Federation (ITF). In a substantial multi-year agreement, the partnership will see Betsson activate across the men’s...
Polymarket has announced that it, too, would be entering the grocery game. The prediction market said that after “months of planning” — including the purported signing of a lease and...
US prediction market platform Kalshi is offering New Yorkers free groceries in a one-day promotional event in Manhattan’s East Village, as the company looks to raise awareness of event trading among the general public....
FanDuel and Arts & Letters honour fans with Joe Montana, Rob Gronkowski, Adam Vinatieri, and Luis Guzmán in a weeklong campaign that celebrates every moment of the NFL season’s grand...
CopyBet announces its biggest-ever series of horse racing sponsorships, with meetings across five racecourses before the end of March, demonstrating its continued commitment to the sport. The innovative betting brand,...
Prediction markets like Kalshi and Polymarket have made significant waves in the sports scene over the past year, but the NFL is steering clear of them for Super Bowl 2026....
Fanatics Sportsbook is betting on Kendall Jenner with the launch of its first-ever Big Game commercial and Jenner’s first Big Game advertising campaign, “Bet on Kendall.” The campaign is the...
Soccer United Marketing (SUM), the commercial arm of Major League Soccer (MLS), have announced a new multi-year partnership with Polymarket, the world’s largest prediction market, naming the company an Official...
ComeOn Group, a leading international iGaming operator, announced the launch of its most ambitious marketing campaign to date in the Ontario market. The campaign underscores ComeOn Group’s long-term commitment to...
