Posts From: April 2026

Norsk Tipping and Norsk Top Hockey sign new sponsorship deal

Norsk Tipping has agreed with Norsk Top Hockey on a four-year league agreement. Furthermore, there is an agreement to continue the collaboration with the Norwegian Ice Hockey Association for the...

Marketing
Polymarket named main sponsor of Lazio

Lazio have confirmed Polymarket as their new main shirt sponsor on a multi-year agreement, the club said in a statement. The partnership takes effect from Saturday’s match against Napoli and...

Marketing
Betway returns to racing with new Jockey Club partnership

Super Group are delighted to announce a new Betway partnership with The Jockey Club, which will see the bookmaker sponsor 16 racedays across Newmarket, Haydock Park, and Market Rasen during...

Marketing
Fanatics sign wide-ranging sponsorship deal with AT&T

Today, world-class connectivity company AT&T and global sports platform Fanatics announced an exclusive multi-year partnership, naming AT&T the “Official Connectivity Provider of the Fan.” Through this wide-ranging partnership, AT&T and...

Marketing
Superbet secures Greek football sponsorship deals

Superbet, the leader of the tech & entertainment industry in Romania and one of the largest companies in the field in Central and Eastern Europe, has become the main sponsor...

Marketing
FIFA brings in first-ever prediction markets partner for World Cup

Last week, FIFA announced a multi-year deal naming ADI Predictstreet its first official partner in the prediction market category, with a global rollout planned ahead of the FIFA World Cup...

Marketing
PrizePicks named an official daily fantasy partner of the NBA

The National Basketball Association (NBA) and PrizePicks, a leading sports entertainment operator in North America, today announced a multi-year partnership, making PrizePicks an official Daily Fantasy Sports Partner of the NBA....

Marketing
LALIGA North America strike multi-year partnership with Polymarket

LALIGA North America announced today a multi-year partnership with Polymarket, the world’s largest prediction market, becoming the first European soccer league to do so. As the Official and Exclusive Prediction...

Marketing
Tipico partners Malta Football Association

Multinational Tipico Group, the leading sports betting and online gaming provider in Germany and Austria and one of Malta’s most attractive employers for more than 20 years, has entered a...

Marketing
World Series of Poker returns to ESPN

ESPN and the World Series of Poker announced a multiyear agreement to bring the competition back to the media outlet’s platforms this summer. The new deal is highlighted by more...

Marketing