Posts From: March 2026

Allwyn extends official partnership with Formula 1

Formula 1® and Allwyn have today announced the extension of their Official Partnership, with the leading lottery-led entertainment company signing a new multi-year agreement following a successful first season in the sport, during which Formula 1 continued to reach a more...

Marketing
Flamengo and Betano transform the ‘weight of the jersey’ into an unprecedented fan experience

Flamengo and Betano, the main sponsor of the Rio de Janeiro team, are promoting a special activation with fans this week, the action took place at the official Flamengo store,...

Marketing
Fanatics rolls out new ad campaign “The House Always Rewards”

Meet Fran: the one person at Fanatics Casino who can’t stand how rewarding it is. Fanatics Casino unveils “The House Always Rewards,” a new brand platform debuting through a national...

Marketing
Polymarket is opening a bar where you can drink and watch the world unravel in real time

Polymarket is known for turning world news into tradable probabilities, but now it is trying something similar in the physical world. The prediction market says it is opening a Washington,...

Marketing
Veikkaus extends sponsorship of The Finnish Floorball Federation

The Finnish Floorball Federation has signed a partnership agreement with Veikkaus Oy for 2026. Veikkaus is the main partner of the men’s World Floorball Championships.  The men’s World Championship will...

Marketing
Eurobet nets front of shirt sponsorship deal with AS Roma

A press conference to present the partnership agreement between AS Roma and Eurobet.live was held in Rome. Speaking at the event were Michael Gandler (AS Roma Chief Business Officer) and...

Marketing
Superbet extends Fluminense sponsorship deal

Fluminense Football Club and Superbet announce the renewal and expansion of their sponsorship contract. The agreement, previously valid until 2027, has been extended for two more seasons and will now...

Marketing
DraftKings set to appoint Translation and Rosewood to creative account

According to AD AGE’s Brian Bonilla, DraftKings is reportedly nearing the final stages of securing Translation and Rosewood Creative as its creative agency partners. Sources indicate that these decisions come...

Marketing
Fanatics Sportsbook teams up with ‘Road Trippin’ podcast

Fanatics Sportsbook is moving beyond traditional advertising by embedding the betting experience directly into basketball conversations. And that path has led them to the “Road Trippin Show,” the long-running player-led...

Marketing
Betway named Formula 1’s official betting operator

Formula 1® has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of the 2026 season as part of a multi-year deal. Spanning...

Marketing