DAZN Bet have reached an agreement under which the company becomes an official sponsor of Atlético de Madrid. The partnership will combine brand presence, content and activations with the aim...
Kalshi has recruited Ronald Acuña Jr to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the...
303’s long-running relationship with Lotterywest is set to continue, with the agency renewing its contract to provide strategy, creative and design services for at least the next 12 months, with...
PrizePicks, the leading sports entertainment company in the United States, today announced a multi-year partnership with NBA superstar Anthony Edwards. The former No. 1 overall pick and four-time All Star...
UEFA and Kaizen Gaming announce today a new chapter in their partnership, with Betano, Kaizen Gaming’s premium online sports betting and gaming brand, becoming an Official Sponsor of UEFA EURO 2028™. To mark the...
This week, Ladbrokes unveils its latest work, a 60 second film of a spectacular real-life skydiving stunt that sees several former Red Devils play an audacious hand of blackjack at...
Paddy Power has taken a bold jab at Manchester City with a massive “Welcome to Shamchester” billboard prominently displayed in Manchester. This cheeky message refers back to the Premier League’s...
The partnership comes as ICONIC21 opened a new operational hub in Vilnius, comprising more than 1,400 square metres of office and studio space across two floors. The facility is expected...
Veikkaus has signed a new partnership agreement with Mikko Rantanen, one of the world’s top ice hockey players. As part of the agreement, Rantanen will become Veikkaus’s new brand ambassador,...
The Women’s National Basketball Association (WNBA) and PrizePicks, a leading sports entertainment company in the United States, today announced a multi-year partnership, making PrizePicks an Official Daily Fantasy Partner of the...
