UK National Lottery contact holder Allwyn has chosen Stagwell’s Forsman & Bodenfors to handle its global creative account. The UK creative account remains with VCCP. Group chief brand officer Tatiana...
Kalshi and Men in Blazers Media Network have teamed up to bring fans a new way to experience the 2026 summer of soccer. Men in Blazers is launching “Night Cup”...
The Good, The Bad & The Football stars former Manchester United and England midfielders Paul Scholes and Nicky Butt, alongside presenter and comedian Paddy McGuinness. Launched in September 2025, the...
Allwyn, operator of The National Lottery, today unveils a new, large-scale integrated summer marketing campaign to support the launch of new Lotto, a refreshed take on one of the UK’s...
Kalshi’s new ad with Timothée Chalamet aren’t out to persuade they just want to make you curious. The prediction market and sports betting platform on Thursday rolled out three spots...
Betano, Kaizen Gaming’s premium online betting and gaming brand, is turning to gaming culture to dramatize the emotional pull of football fandom in its latest international campaign for the 2026 FIFA World...
HMA, the commercial engine behind the largest sports network on YouTube, today announced a landmark partnership with PrizePicks, the leading sports entertainment operator in the United States. PrizePicks will serve...
Wolves have agreed a deal with Midnite which will see the UK based sports betting brand become the club’s new principal and front of shirt partner for the 26/27 season. ...
New York Racing Team announced a partnership with Fanatics Betting and Gaming to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for...
Fortuna Entertainment Group (FEG) is launching its largest international brand campaign to date, introducing a new long-term communication platform titled “Feel the Thrill.” The campaign marks a shift towards a...
