Posts From: March 2026

Veikkaus extends sponsorship of The Finnish Floorball Federation

The Finnish Floorball Federation has signed a partnership agreement with Veikkaus Oy for 2026. Veikkaus is the main partner of the men’s World Floorball Championships.  The men’s World Championship will...

Marketing
Eurobet nets front of shirt sponsorship deal with AS Roma

A press conference to present the partnership agreement between AS Roma and Eurobet.live was held in Rome. Speaking at the event were Michael Gandler (AS Roma Chief Business Officer) and...

Marketing
Superbet extends Fluminense sponsorship deal

Fluminense Football Club and Superbet announce the renewal and expansion of their sponsorship contract. The agreement, previously valid until 2027, has been extended for two more seasons and will now...

Marketing
DraftKings set to appoint Translation and Rosewood to creative account

According to AD AGE’s Brian Bonilla, DraftKings is reportedly nearing the final stages of securing Translation and Rosewood Creative as its creative agency partners. Sources indicate that these decisions come...

Marketing
Fanatics Sportsbook teams up with ‘Road Trippin’ podcast

Fanatics Sportsbook is moving beyond traditional advertising by embedding the betting experience directly into basketball conversations. And that path has led them to the “Road Trippin Show,” the long-running player-led...

Marketing
Betway named Formula 1’s official betting operator

Formula 1® has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of the 2026 season as part of a multi-year deal. Spanning...

Marketing
PrizePicks sign exclusive always-on partnership with Bob Does Sports

PrizePicks, the leading sports entertainment operator in North America, today announced a strategic, multi-platform partnership with Bob Does Sports, the wildly popular golf, sports, and lifestyle brand led by Robby “Brilliantly...

Marketing
Superbet renews partnership with Lech Poznań

Superbet’s partnership with Lech Poznań has been renewed making it one of the largest sponsorship agreements in Polish football after entering into a deal for another four seasons. This is...

Marketing
Norsk Tipping extends sponsorship deal with the Norwegian Football Association

Norsk Tipping has signed a new four-year sponsorship agreement with the Norwegian Football Association (NFF), Norsk Toppfotball (NTF) and Toppfotball Kvinner (TFK). The agreement means that Norsk Tipping will continue...

Marketing
BetMGM named as new sponsors of Cup Handicap Hurdle at Cheltenham

The Jockey Club has announced that the Premier Handicap Hurdle on Ladies Day (Wednesday 11th March) of the Cheltenham Festival will now be run as the BetMGM Cup Handicap Hurdle....

Marketing