Posts From: October 2025

Betsson sponsors Peruvian women’s volleyball league

The 2025/2026 season of the Betsson Peruvian Volleyball League will take place from 25 October 2025 to 3 May 2026, marking the beginning of an exciting new chapter for Peruvian...

Marketing
Danny Dyer, Gemma Collins and Coleen Rooney bring charm to Paddy Power

Andrew Gaynord directs surreal scenarios, sequins, sass and scene-stealing cameos from Gemma Collins and Coleen Rooney in Paddy Power’s casino dreamland campaign created with BBH. Paddy Power Games has launched...

Marketing
NHL signs licensing deals with Kalshi and Polymarket 

The National Hockey League has secured multi-year licensing agreements with prediction-market startups Kalshi and Polymarket, becoming the first major U.S. professional sports league to permit the use of its trademarks...

Marketing
Betano scores official sponsorship of CONMEBOL Liga de Naciones Femenina

Betano, Kaizen Gaming’s premium sports betting and online gaming brand, will be the Official Sponsor of CONMEBOL Liga de Naciones Femenina. Taking place between October 24, 2025, and June 9,...

Marketing
PrizePicks teams up with basketball legends for new social driven brand campaign

PrizePicks, the leading sports entertainment operator in North America, is tipping off basketball season with a new commercial series pairing Hall of Famers Allen Iverson and Candace Parker with comedic actors Sam Richardson and Drew “Druski” Desbordes....

Marketing
BetMGM renews partnership with Pittsburgh Steelers

BetMGM, a leading sports betting and iGaming operator, is extending its partnership with the Pittsburgh Steelers through the 2029 season, designating BetMGM as an Official Sports Betting, Online Casino and...

Marketing
BOYLE Sports unveiled as main sponsor of London Lions

BOYLE Sports and London Lions have announced a new partnership which sees the bookmaker appear on the front of the team’s uniforms. London Lions’ home court, the Copper Box Arena,...

Marketing
Underdog scores multi-year partnership with St. Louis Blues

Underdog, the fastest-growing sports company in the U.S., and the St. Louis Blues have announced a multiyear marketing partnership, creating a customer-first experience for Blues fans during both home and...

Marketing
Betsson extends partnership with the BNP Paribas Nordic Open

The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where this year’s tournament takes place October 11–19, 2025. We are...

Marketing
Over 27,000 gambling messages aired during the first Premier League weekend

New research has revealed that gambling messages during the opening weekend of this season’s Premier League remained at extremely high levels, with more than 27,000 recorded — almost three times...

Marketing