Posts From: March 2023

888 Holdings bets on Wavemaker following media pitch

888 Holdings has selected Wavemaker part of WPP to handle its £40m+ offline media planning and buying account. Sian Runnacles, client managing director at Wavemaker, said the renewed partnership will...

Marketing
Olybet agrees sponsorship of Turkish Airlines Euroleague

The European professional basketball tournament, EuroLeague Basketball has signed a partnership with the online casino game platform, OlyBet. Following the partnership, the online casino platform will work to make an extensive campaign to...

Marketing
Veikkaus becomes an official sportsbook of the NHL in Finland

Veikkaus today announced it has entered into an agreement to become an Official Sportsbook of the National Hockey League (NHL) in Finland. As part of the partnership, Veikkaus will have...

Marketing
Tipico named official sports betting partner of Dayton Dragons

Tipico Sportsbook, a leading sports betting operator, today announced its partnership with the Dayton Dragons, the high-A MiLB affiliate of the Cincinnati Reds. To celebrate the spirit of Ohio fans, the...

Marketing
Novibet sign sponsorship deal with Brazil’s Fortaleza

The Greek betting company will sponsor the Brazilian team participating in the Brasileirao. As stated in the terms of the agreement, the logo of Novibet, will appear in three different...

Marketing
Ladbrokes inks partnership with Wasserman Boxing

Wasserman Boxing announces an exciting new partnership with Ladbrokes, offering the public more free-to-air fight nights to be broadcast live on Channel 5, delivered in association with Infinitum Entertainment. The deal between Ladbrokes, Wasserman...

Marketing
Paddy Power unveils Cheltenham Festival ad campaign with Hollywood heavyweight

With Ireland riding on the crest of a cinematic wave, Hollywood heavyweight Colm Meaney features in the ultimate sequel – Paddy’s 2023 Cheltenham Festival advert! Saddling up to walk the line of...

Marketing
FanDuel named official sports betting partner of Boston Bruins

Flutter Entertainment’s market leading US business – launches its leading FanDuel sportsbook app and online experience in Massachusetts, FanDuel is also announcing a new multi-year partnership with the Boston Bruins...

Marketing
PointsBet launches ‘The Approach’ golf show

PointsBet is launching a new streaming program,The Approach will air each Wednesday on YouTube and podcast platforms, with focused distribution on the PointsBet+ app as well as on social media channels. The show...

Marketing
BetMGM Named an Official Sports Betting Partner of Boston Red Sox

BetMGM, a leading sports betting and iGaming operator, announced today it is now an Official Sports Betting Partner of the Boston Red Sox. This marks BetMGM’s first relationship with a...

Marketing