Posts From: July 2023

Major League Cricket unveils Betway as official partner

Major League Cricket announced today the historic first season of the competition will be “Powered by Betway,” striking a partnership with the leading global online betting and gaming brand. MLC’s...

Marketing
Liga Portugal strikes Betclic partnership

Liga Portugal and the multinational Betclic, the leading sports betting brand in Portugal, signed a partnership agreement lasting four seasons – the most important ever established at this level –...

Marketing
FanDuel and WTA extend multi-year agreement

The WTA (Women’s Tennis Association) and FanDuel Group, a premier online gaming company announced Tuesday an extension to FanDuel’s multi-year agreement as an authorized gaming operator for the Hologic WTA...

Marketing
Paddy Power named PDC World Darts Championship sponsor

Paddy Power have hit the bullseye with a major new sponsorship of the PDC World Darts Championship the sport’s show-stopping event attended by thousands and watched by millions over the festive...

Marketing
LiveScore nets Fara Williams as brand ambassador

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and streaming service providers, has today announced its partnership spanning LiveScore and LiveScore Bet, with...

Marketing
LeoVegas strikes front-of-shirt sponsorship with Blackpool FC

LeoVegas Group has signed a new sponsorship agreement with the British football club Blackpool FC, making LeoVegas the Principal Partner and new front-of-shirt sponsor. As LeoVegas Group continues to increase...

Marketing
Chelsea pull out of Stake deal after fan backlash as shirt sponsor search continues

Chelsea have pulled out of talks over a shirt sponsorship deal with gambling company Stake.com following a backlash from supporters. A one-year deal was close to being agreed but the Chelsea...

Marketing
Denmark’s Pokalen partners Danske Spil

Denmark’s football cup tournament will change its name to the ‘Oddset Pokalen’ from next season, after Danske Spil together with Oddset become the new name sponsor. This is happening because...

Marketing
Allwyn appoints Leo Burnett and VCCP to lottery brand

UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split it between last two contestants Leo Burnett and VCCP. Leo...

Marketing
SAFA announce 10bet as Official Betting Partner

The South African Football Association (SAFA) has officially announced global online sportsbook and games operator, 10bet South Africa, as the Official Betting Partner of the Senior Men’s National Team in...

Marketing