Posts From: September 2025

Jockeys swap saddles for sneakers in UK first at Ayr Racecourse

Ladbrokes, sponsors of the Ayr Gold Cup Festival, hosted a hilarious half-furlong sprint – the first of its kind in the UK – at the iconic racecourse, with ten jockeys...

Marketing
FDJ United extends sponsorship deal with Paris Saint-Germain

Paris Saint-Germain and ParionsSport Point de Vente are pleased to announce the renewal of their partnership through 2028. Through its retail sports betting brand, FDJ UNITED is extending and strengthening...

Marketing
PAF named main partner of the Finnish Ski Association

Paf will become the official main partner of the Finnish Ski Association when the new Finnish licensing system enters into force, provided that Paf is granted a licence.“This new partnership...

Marketing
Southampton sponsors Midnite announce Tifo partnership with fans

Midnite – the fastest-growing UK sports betting and online casino operator and Official Training Kit partner of Southampton FC – has recruited a group of Saints fans to form a...

Marketing
PHD wins Entain’s £90 million media buying account

Entain, which owns and operates five UK betting and gaming brands (including Ladbrokes and Coral), announces today (8th September 2025) that it has appointed PHD as its new media buying and...

Marketing
Betsson nets Greek basketball sponsorship deal

Betsson proudly announces its partnership with Mykonos Basketball Club, taking on the role of the basketball team’s naming sponsor. From the upcoming season, the club will compete as Mykonos Betsson...

Marketing
Bwin becomes the “Official Sports Betting Partner of the NFL in Spain”

One of the most internationally recognized brands in the sports betting sector bwin is proud to announce its official partnership with the National Football League as the “Official Sports Betting...

Marketing
FanDuel sponsors extra transit to Eagles opener after SEPTA reductions

FanDuel has stepped up to provide resources to help fully restore service on SEPTA’s Broad Street Line [B] for Thursday, September 4 so that Philadelphia Eagles fans can safely and...

Marketing
Virgin Bet returns as racecourse sponsor across the UK

Virgin Bet will once again headline some of the UK’s most exciting racing fixtures, returning this season as title sponsor at Chester, Doncaster, Bangor-on-Dee, Musselburgh and Newcastle racecourses. Following the...

Marketing
Paddy Power becomes official sports betting partner of the NFL UKI

Flutter is pleased to announce that it’s leading UK and Irish brand, Paddy Power, is the new Official Sportsbook Partner of the National Football League (NFL) for the upcoming season...

Marketing