Posts From: August 2025

Coleen reprises ‘Wagatha’ for Paddy Power refund blitz

As the Manchester City financial fair play case drags on, the bookmaker is offering a huge refund to players, and they’ve got football’s smartest sleuth on the case, writes LBB’s...

Marketing
LiveScore named official partner of Sunderland AFC

LiveScore Group, the global sports media and betting business, has agreed a deal with Sunderland AFC to become one of the Club’s Principal Partners. The new partnership includes significant and...

Marketing
Fabrizio Romano joins Betway Scores as first global ambassador

Betway Scores, part of the Betway Group, has kicked off a major new chapter by announcing Fabrizio Romano – the world-renowned Italian football journalist – as its first-ever global ambassador....

Marketing
Betano and Sporting Clube de Portugal extend sponsorship deal

Betano and Sporting Clube de Portugal have renewed their partnership for an additional four seasons, extending the relationship between the two brands until the end of the 2028/29 season. A...

Marketing
Virgin Bet launch Subs for Subs to reward fans with year of football subscriptions

Weekends sorted. Virgin Bet are changing the game with Subs for Subs, a new campaign giving football fans and their mates the chance to win the ultimate fan prize: a...

Marketing
Betano seals sponsorship deal with Brasil Ladies Cup

The Brasil Ladies Cup, one of the most traditional competitions on the Brazilian women’s soccer calendar, announced an agreement with Betano for the event’s main sponsorship. The tournament will be...

Marketing
Midnite’s £1,000 drop surprises Southampton supporters

Fast-growing UK sportsbook Midnite gave a whole new meaning to the term “Parachute Payments” as part of its partnership with Southampton Football Club. Five lucky Southampton fans thought they were...

Marketing
Bally’s scores Nottingham Forest front-of-shirt sponsorship

Nottingham Forest is delighted to confirm Bally’s Corporation, one of the world’s leading entertainment companies, as the Club’s new Front of Shirt partner. The Bally’s Corporation logo will feature on...

Marketing
Interwetten named official partner of SK Rapid

Yellow and black meets green and white – Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austrian football club are starting the new season together....

Marketing
Betway lands Thierry Henry as global ambassador

Super Group are excited to welcome soccer icon Thierry Henry as Betway’s new a global ambassador. Henry began his club career at AS Monaco in his native France, joining English...

Marketing