Live Nation today announced a 10-year naming rights partnership with Veikkaus, Finland’s state-owned gaming operator, for Helsinki Halli. The venue will be renamed Veikkaus Arena, marking a new chapter for...
FC Bayern, the 34-time champions of Germany and six-time champions of Europe, has entered a three-year partnership with Betano, the leading international online sports betting and gaming brand owned by Kaizen...
West Ham United has today announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt...
Betsson Group will be the new official main partner of Club Brugge. The three-year agreement represents the largest shirt sponsorship deal in the club’s history, underscoring a shared long-term commitment...
Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the 2025-26 season. Midnite’s logo will be on the front of...
Riot Games is opening up betting sponsorship opportunities for Tier 1 LoL and VALORANT teams in the Americas and EMEA with safeguards to protect competitive integrity and the fan experience....
South African Rugby confirmed that its partnership with global online betting and gaming brand Betway has been renewed for another four years, extending support across all major national rugby teams....
CONMEBOL (Confederación Sudamericana de Fútbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa América...
The WNBA’s Chicago Sky announced a multi-year partnership with bet365, making the leading sports betting brand the “Official Sports Betting Partner of the Chicago Sky.” The multi-faceted marketing agreement includes a variety of branding...
FanDuel, the premier online gaming company in North America and Arts & Letters have announced a new partnership, as the independent agency has been named FanDuel Sportsbook’s lead creative partner. Arts &...