Posts From: January 2021

Dutch Lottety signs Sven Kramer as brand ambassador

Sven Kramer strengthens the team of sports ambassadors of the Dutch Lottery in the run-up to the 2022 Olympic Games in Beijing.  Through the collaboration with the four-time Olympic Champion,...

Marketing
NBA champion Shaquille O’Neal joins PointsBet

Former NBA star Shaquille O’Neal has joined PointsBet as a brand ambassador. Shaquille O’Neal is considered one of the greatest basketball players of all time, having played for 19 years across...

Marketing
BetRivers teams up with NBA’s Detroit Pistons

BetRivers.com has become an official betting partner of the Detroit Pistons by entering into a multi-year partnership with the three-time NBA Championship winning team. The partnership includes a unique and exciting free...

Marketing
BetMGM nets Chris Chelios as new brand ambassador

BetMGM has hired Hockey Hall of Fame member and three-time Stanley Cup champion Chris Chelios to a multi-year deal as a celebrity brand ambassador. BetMGM will partner with the Detroit...

Marketing
PlayUp and New Jersey Devils Strike Multi-Year Agreement

The New Jersey Devils and Prudential Center have signed a multi-year sponsorship deal with PlayUp. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s...

Marketing
Foxy Bingo to sponsor Channel 4’s First Dates

Foxy Bingo will launch a year-long TV sponsorship deal of the popular dating show, First Dates, from January 2021.  Running throughout the year on both Channel 4 and E4, the campaign...

Marketing
PointsBet seals Detroit Red Wings betting partnership

The Detroit Red Wings have entered into a strategic multi-year partnership with PointsBet, a premier global sportsbook operator and provider of a market-leading sports wagering app. The partnership, designed to...

Marketing
Atlético-MG announce new sponsorship deal with Betano

Atlético-MG have announced that Betano, the Greek online betting company, will be the new master sponsor of Galo for 2021. Betano has a large sponsorship presence in all markets where...

Marketing
BetMGM signs MLB deal with Washington Nationals

The Washington Nationals have signed multi-year, exclusive partnership with BetMGM. Key details of the partnership include the opening of a BetMGM Sportsbook connected to Nationals Park and the launch of...

Marketing
Drone Racing League Partners With DraftKings

The Drone Racing League (DRL), the global, professional drone racing property, has announced a deal with DraftKings to make the sports technology and entertainment company an Official Sports Betting Partner...

Marketing