Posts From: June 2026

Wolves have agreed a deal with Midnite which will see the UK based sports betting brand become the club’s new principal and front of shirt partner for the 26/27 season. ...

New York Racing Team announced a partnership with Fanatics Betting and Gaming to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for...

Fortuna Entertainment Group (FEG) is launching its largest international brand campaign to date, introducing a new long-term communication platform titled “Feel the Thrill.” The campaign marks a shift towards a...

BetMGM has recruited hockey legend Peter Forsberg as its new ambassador for the Swedish market. As an ambassador, Peter Forsberg will be featured across the country in marketing channels such...

With just under a fortnight to go, World Cup fever is going in to overdrive, and with UK retailers predicted to see estimated £2.9bn boost, it is easy to see...

BetMGM will remain as the PDC Premier League Darts title sponsor after renewing its sponsorship of the sport’s biggest roadshow event in a multi-year deal. The BetMGM Premier League is held...

Pablo London’s World Cup campaign takes punters on a nostalgic tour of football’s most heated disagreements – and invites everyone to back their own opinions at Betfair. Funny man Tom...

Allwyn, the lottery‑led gaming entertainment group, has appointed VaynerMedia EMEA as its social creative and production agency of record across Europe and North America. The two-year partnership marks a strategic shift to...

Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand.  The international showpiece...

Polymarket has announced a multi-year regional partnership, naming Polymarket the official and exclusive prediction market partner of Serie A in the United States. Under the partnership, Polymarket will serve as...