Posts From: October 2025

1xBet named the official betting partner of the ATP Challenger Tour tennis tournament series

Global betting company 1xBet has entered into an exclusive partnership agreement with international men’s tennis tournaments under the auspices of the ATP Challenger Tour. The agreement covers 36 tournaments across Europe,...

Marketing
Midnite named official partner for Season XIII of All-Weather Championships

Midnite, the fastest growing bookmaker in the UK, has become an official sponsor of the All-Weather Championships (AWC) in an agreement with Arena Racing Company (ARC). The agreement will see...

Marketing
Patrick Schwarzenegger takes Fanatics Casino for a SPIN in latest ad campaign

Spinning never looked this good. Fanatics Casino today unveiled its newest creative campaign, “Explained by Patrick Schwarzenegger,” developed in partnership with Anomaly and OBB Media. The spot continues the brand’s...

Marketing
DraftKings pens multi-year agreement with NBCUniversal

DraftKings has announced today that it has entered into a multi-year advertising agreement with NBCUniversal to execute exclusive integrations and digital sponsorships across NBCUniversal’s top-tier sports properties, including premier national...

Marketing
Allwyn launches EuroMillions activation through Snapchat AI

Allwyn, operator of The National Lottery, has launched the latest activation in its ongoing EuroMillions campaign with Snapchat. The partnership, which was brokered by media agency Hearts & Science, brings innovative tech-led...

Marketing
Midnite launches The Midnite Express for Southampton & Sheffield United fans

UK sportsbook Midnite will be supplying free coach travel for Southampton fans for their trip to Sheffield United on Tuesday, September 30.  Midnite is the official training kit partner of Southampton and the...

Marketing
Virgin Bet teams up with with TNT Sports for Europa League sponsorship

Virgin Bet has announced a new partnership with TNT Sports, becoming the sponsor of its exclusive UEFA Europa League and UEFA Conference League coverage in the UK and Ireland for...

Marketing
Jockeys swap saddles for sneakers in UK first at Ayr Racecourse

Ladbrokes, sponsors of the Ayr Gold Cup Festival, hosted a hilarious half-furlong sprint – the first of its kind in the UK – at the iconic racecourse, with ten jockeys...

Marketing
FDJ United extends sponsorship deal with Paris Saint-Germain

Paris Saint-Germain and ParionsSport Point de Vente are pleased to announce the renewal of their partnership through 2028. Through its retail sports betting brand, FDJ UNITED is extending and strengthening...

Marketing
PAF named main partner of the Finnish Ski Association

Paf will become the official main partner of the Finnish Ski Association when the new Finnish licensing system enters into force, provided that Paf is granted a licence.“This new partnership...

Marketing