PrizePicks, the leading sports entertainment operator in North America, today announced a new partnership with the Atlanta Hawks of the National Basketball Association (NBA) and State Farm Arena. As part...
Germany’s Bundesliga has signed with the prediction-market business Polymarket in a multi-year deal that runs from the 2026-27 season. The agreement makes Polymarket the league’s official prediction market partner, letting...
Domestic Football in Northern Ireland has secured its most lucrative commercial agreement to date, with BOYLE Sports announcing a landmark three-year title partnership with the Northern Ireland Football League. The...
MGM Resorts International (NYSE: MGM) and BetMGM today announced the renewal of their partnerships with Major League Baseball (MLB). This extends a historic relationship that began in 2018 with MGM...
Fortuna is proud to announce its sponsorship of the 2026 BOLL FIM Speedway World Cup – Warsaw, with the much-anticipated final set to take place on August 29th at the...
UK National Lottery contact holder Allwyn has chosen Stagwell’s Forsman & Bodenfors to handle its global creative account. The UK creative account remains with VCCP. Group chief brand officer Tatiana...
Kalshi and Men in Blazers Media Network have teamed up to bring fans a new way to experience the 2026 summer of soccer. Men in Blazers is launching “Night Cup”...
The Good, The Bad & The Football stars former Manchester United and England midfielders Paul Scholes and Nicky Butt, alongside presenter and comedian Paddy McGuinness. Launched in September 2025, the...
Allwyn, operator of The National Lottery, today unveils a new, large-scale integrated summer marketing campaign to support the launch of new Lotto, a refreshed take on one of the UK’s...
Kalshi’s new ad with Timothée Chalamet aren’t out to persuade they just want to make you curious. The prediction market and sports betting platform on Thursday rolled out three spots...
