Posts From: September 2026

PrizePicks unveils new TV ad featuring Drew “Druski” Desbordes ahead of new football season

PrizePicks, a leading sports entertainment company in the United States, launched a new commercial series featuring superstar comedian Drew “Druski” Desbordes in celebration of his extended partnership with the company....

Marketing
US Open names Kalshi exclusive prediction market partner

The USTA and Kalshi announced a groundbreaking partnership, making Kalshi the first Official Prediction Market Partner of the US Open. The exclusive, multi-year agreement begins with the 2026 US Open...

Marketing
NFL announces multi-year sports betting deals with, FanDuel and DraftKings

DraftKings and FanDuel, NFL partners in the sports betting category since 2021, have renewed their sponsorship relationships. The two operators will be able to use NFL marks within sports betting,...

Marketing
BOYLE Sports named as Nottingham Forest’s official betting partner 

Nottingham Forest is pleased to confirm BOYLE Sports as an official Betting Partner for the 2026/27 season. The agreement will see BOYLE Sports feature at the City Ground through LED...

Marketing
Kalshi seals brand partnership with five MLB teams

Kalshi has announced it’s entering into exclusive, multi-year brand partnerships with five club teams: The Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants. ...

Marketing
Allwyn and McLaren Racing team up for Athens event

Allwyn the multi-national lottery and gaming company, and McLaren Racing are bringing Formula 1® closer to fans in Greece. On 3rd October 2026, Allwyn x McLaren Racing: Live in Athens will mark the first event...

Marketing
DraftKings debuts “Spin Your Way”

DraftKings today announced the launch of “Spin Your Way,” a new campaign developed in collaboration with creative agency, The Tenth Man. The campaign celebrates the excitement of DraftKings Casino and...

Marketing
bet365 unveils exciting new global brand positioning and campaign

bet365 marked the return of the Premier League season with a brand new global positioning, brought to life by ‘Reasons’ – the supporting marketing campaign. ‘We Know Betting’ kicked off...

Marketing
Danny Dyer celebrates football fans at their most ridiculous

Legendary actor Danny Dyer and former England striker Peter Crouch return to Paddy Power and ask some pressing questions that fans will find themselves asking throughout the upcoming season –...

Marketing
Premier League’s front-of-shirt sponsorship ban kicks in

This season marks a significant shift in Premier League shirts for the first time in over twenty years, as the league phases out gambling sponsors from the front of jerseys....

Marketing