Posts From: March 2021

National Lottery to back women’s Rugby League

The National Lottery is to become an official partner of the Rugby Football League and of Women’s and Girls’ Rugby League. The partnership is further evidence of The National Lottery’s...

Marketing
The American Cornhole League partners with DraftKings

The American Cornhole League is excited to announce that DraftKings is now the “Official Sports Betting Partner of the  American Cornhole League.” As the ACL Johnsonville Cornhole Championships progress, the sports ...

Marketing
Tipico extends FC Bayern Munich partnership

FC Bayern Munich has extended its partnership with Tipico for a further four years. The record champions and Germany’s leading sports betting provider are extending their platinum partnership until 2025....

Marketing
APPG urges TV channels not to advertise gambling during daytime

The Gambling Related Harm group APPG has written to ITV and channel 5 asking them to consider suspending gambling advertising on daytime television. The APPG said it was “very concerned”...

Marketing
888 strike sponsorship deal with Shamrock Rovers

888 is delighted to announce an agreement with Shamrock Rovers Football Club, the League of Ireland Premier Division champions, to become the club’s main sponsor. The agreement will see 888sport branding feature...

Marketing
Peter Crouch returns for Paddy Power Cheltenham promo

Paddy Power’s new advert for the Cheltenham Festival is finally here and it stars ex-footballer Peter Crouch and his wife Abbey. Peter is shown preparing to watch the Festival at...

Marketing
Bally’s signs NBA sports betting partnership

Bally’s Corporation has announced the formation of a multiyear strategic partnership designating Bally’s as an Authorized Sports Betting Operator of the National Basketball Association. This deal represents Bally’s second sports...

Marketing
Draftkings and UFC sign multiyear sponsorship deal

DraftKingsand UFC®, the world’s premier mixed martial arts organization, have announced a groundbreaking agreement that marks one of the most significant partnerships in UFC history. DraftKings will become UFC’s first-ever...

Marketing
LV BET nets Douglas Costa as new brand ambassador

LV BET has signed Douglas Costa, the Brazilian international midfielder, and UEFA Champions League star, as its Brand Ambassador for Brazil. Douglas Costa, who has represented the Brazilian national team...

Marketing
LeoVegas return to TV advertising in new ad campaign

For the first time, LeoVegas is launching a global marketing campaign with a new commercial concept. With this new concept, the company will create unified communication, consistent across all markets....

Marketing