Posts From: June 2021

Sporting Clube de Portugal will kick off the 2021/22 season with a new Premium Sponsor, thanks to an agreement reached with Betano. The two-year partnership has the option to renew...

Aston Villa has signed OB Sports as a new Principal Partner and new Exclusive Official Sleeve Partner. The OB Sports brand logo will exclusively feature on the sleeve of Villa’s...

Betway and the Nordea Open are proud to announce a new partnership, seeing the bookmaker become the official betting partner for the ATP event. Taking place from July 5 to...

Unibet collaborates with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in motorsports. This is Unibet’s first US partnership...

MansionBet will retain its position as the club’s Principal Partner and front of shirt sponsor for the 2021/22 campaign.  The online sports betting operator first teamed up with the Robins...

FDJ will be a Major Partner of the “Tour de France Women with Zwift” for three editions, from 2022, alongside Amaury Sport Organization (ASO).  This competition, the first edition of...

Palmeiras and Dafabet have signed a sponsorship contract until the end of this year. With this, Dafabet becomes the first official partner of this segment in the history of Verdão....

Paddy Power has announced it is releasing a new football-themed sitcom which will be broadcasted on terrestrial TV and streaming services. The VAR Room, a four-part series, takes a tongue-in-cheek...

The Action Network, part of sports betting media group Better Collective, and Major League Baseball has announced a multi-platform content partnership. As part of this content integration, Action Network will...

Norwich City have announced the mutual termination of the club’s commercial partnership with BK8. The club and BK8 have taken on board feedback from its supporters and partners, and after...